What we do
We are four students that have come together to create Embellir on the basis of our shared passion for diminishing food waste. We recognized that food waste is a pressing problem in our society - 2.2 million tonnes of edible foods are wasted each year just in Canadian households - yet we found that simple information and tools on how to tackle the situation was lacking.
And that’s why we’re here; to spread awareness and create a platform open for discussion and aspiring for progress.
So you might wonder, how are we doing this? While our first goal is to take direct action towards food waste reduction, The COVID-19 pandemic has brought us to realize that the root of the problem lies in the lack of information around the subject. We therefore aim at providing easy accessible information, to allow each and everyone to have sufficient tools to make informed decisions. Through our website, blog, diverse projects and workshops our goal is to reach as many people as possible.
It all began
Project Foster was tackling food waste and insecurity in Montréal until 2019, by redistributing food to low income families.
who Became food4ll
Our founder, Margot Boyer, transformed the project during a Coopérathon, to create a platform where wholesalers and associations redistributing food could exchange to facilitate the reduction of unnecessary food waste.
then save veg
The business plan was thought out once again, when wholesalers became reticent about the process, considering that they weren't profiting from it. SaveVeg transformed the surplus in soups that were sold in order to extend the lifespan of the vegetables.
Finally came embellir
At first, Embellir tried to find products requiring less time and effort than soup. During this process, a realisation came to light : The public knows very little on food waste. It became a very clear goal to inform on the subject to help reduce efficiently unnecessary waste.